I manage multi-channel marketing delivery for regulated-market brands — paid ads, landing pages, webinars and partner activations run as one plan, with scope, pacing and compliance review built into the schedule rather than bolted on before launch.
Selected marketing work across regulated-market brands — what was run, and how it stayed on schedule.
Go-to-market launch coordination
Marketing delivery for regulatory service releases in legal tech and regulatory automation — positioning, launch collateral and channel sequencing held to one readiness plan.
Campaign delivery direction
Paid ads, landing pages and webinar programmes run as a single plan, so creative, copy and reporting move together instead of on separate clocks.
Review workflow governance
Claims, creative and landing pages checked against platform ad policy and regulatory requirements before a single impression is bought — with the sign-off trail kept in one place.
Lifecycle delivery
Activation and verification journeys across electronic signatures and digital trust, coordinated with design, product and growth so the funnel ships as one experience.
Partner launch operations
Landing page releases and SME partner activations tracked to a shared timeline, with SLAs, owners and status visible to everyone touching the launch.
Event delivery
Webinar programmes run from agenda and speaker prep through promotion, day-of run-of-show and post-event follow-up, with a clear owner for every moving part.
What I own on every engagement, from the first brief to the post-launch readout.
SEO, SEM and paid ads, content and creative held to one plan and one calendar, so nothing ships against something else.
Briefs, boundaries and change control that protect launch dates from silent creep and late additions.
Claims, creative and ad policy routed to the right reviewer with a clear path from draft to approved.
Status, risk and decisions shared on a rhythm — before anyone has to ask for an update.
Structured prompting, content QA and human-in-the-loop review written into the process, not left to individual habit.
Run-of-show, named owners and escalation paths agreed before go-live, so launch day is execution and not improvisation.
One plan, one calendar, one source of truth for status — across every channel in the mix.
Tell me about the launch date, the stakeholders, and the regulatory constraints, and I'll tell you how I'd run it.